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5 tips for marketing your Notary services

A Notary smiles at camera

Updated 11-27-23. Here are 5 Notary marketing tips for reaching new customers and turning them into long-term clients:

  1. Let people know you're a Notary.
  2. Always carry marketing materials with you.
  3. Come up with personal branding.
  4. Use social media.
  5. Always follow up with customers.

1. It never hurts to let people know you’re a Notary.

Attending a holiday party? Mention that you’re a Notary. Taking your kid to soccer practice? Let people know you’re a Notary. While you might not get business right away, people will remember you later — and if they know you are available and conveniently located, they’ll call you.

2. Always carry marketing materials with you.

Ask permission to leave flyers at popular venues in your area, such as coffee houses or restaurants. Some Notaries even provide pens or wear shirts and hats with their business’s name and logo. Any materials should include your name and contact information such as phone number and email. Include your hours of availability, what areas you travel to or additional services you offer.

3. Come up with personal branding.

You want people to remember you when they need a Notary. When starting your business, brand your advertising with a unique image, name or motto. For example, Monica Haverkamp of Fort Worth adopted the Texas state flag as her logo and used it in all her marketing materials when she first started offering Notary services. “Having a brand helps people remember you.”

4. Use social media.

Online platforms like Facebook, Yelp or a personal website can be a great way to get your name out to customers. People search for Notary services online more than any other way, so it’s essential to make sure they find you. Online reviews are one of the most important criteria customers use when choosing a business, and the more positive reviews you receive, the more likely you are to show up first in online searches.

5. Always follow up with your customers.

Make sure to send a message or card to thank customers and let them know you appreciate their business. Don’t be afraid to ask for feedback or suggestions on how to improve your services. Remember to send cards at the holidays. Showing you care about your customers will help ensure they come back to you with more Notary assignments.

David Thun is the Assistant Managing Editor with the National Notary Association.

Related Articles:

The best and worst customer service practices for Notaries

Additional Resources:

4 steps to starting a successful Notary business (Infographic)


Add your comment


03 Sep 2018

In my experience, leaving your cards with hotel concierges will definitely get you some business.

Lilly Renee Jacquette

24 Sep 2018

need to increase my notary business

R. Ann Ellis-Hall, Broker, Realtor Certified Signing Notary

30 Nov 2020

Do you offer training for signing 'TRUST' Documents?

National Notary Association

04 Dec 2020

Hello. We're sorry, we don't recognize the name of the type of documents you mentioned. Can you provide us with more details, please?

Eyvonne H. Johnson

08 Dec 2020

I'm getting solicitation from several companies and not sure if they are legit. Is there a site that I can confirm their legitimacy?

Ibrahim kamel

12 Dec 2022

Very interesting

Bernadine McKenney

12 Dec 2022

I see different companies online asking to join their notary signing agent company. How do you know if these companies are legit and not just taking your money,that they ask for a yearly fee? Thank you for your help.

Wendy Lewis

12 Dec 2022

All great ideas. I do all of these. I run my families business which includes Notary Services and my own side Notary & Loan Signing Business. I have an attorney I conduct all Trust Signings for. Building relationships with those who regularly need a notary is a great way to have a steady flow of income.

Priscilla Lozano

13 Dec 2022

Great tips! Thank you.

Sheryl Armstrong

11 Jan 2023

Good day: Re: 5 tips for marketing your Notary services These startup initiatives are very helpful in introducing new clientele and to maintain them as long time customers. There are various styles of communication in which we can build relationships with people. Thank you for your sharing your ideas.

Bonita Thorp

16 Jan 2024

I am having trouble finding a platform / company to work for as a signing agent. Can someone guide me?

I. Delight Swartz

31 Jan 2024

Thanks for the awesome information.

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