Updated 11-27-23. Here are 5 Notary marketing tips for reaching new customers and turning them into long-term clients:
- Let people know you're a Notary.
- Always carry marketing materials with you.
- Come up with personal branding.
- Use social media.
- Always follow up with customers.
1. It never hurts to let people know you’re a Notary.
Attending a holiday party? Mention that you’re a Notary. Taking your kid to soccer practice? Let people know you’re a Notary. While you might not get business right away, people will remember you later — and if they know you are available and conveniently located, they’ll call you.
2. Always carry marketing materials with you.
Ask permission to leave flyers at popular venues in your area, such as coffee houses or restaurants. Some Notaries even provide pens or wear shirts and hats with their business’s name and logo. Any materials should include your name and contact information such as phone number and email. Include your hours of availability, what areas you travel to or additional services you offer.
You want people to remember you when they need a Notary. When starting your business, brand your advertising with a unique image, name or motto. For example, Monica Haverkamp of Fort Worth adopted the Texas state flag as her logo and used it in all her marketing materials when she first started offering Notary services. “Having a brand helps people remember you.”
4. Use social media.
Online platforms like Facebook, Yelp or a personal website can be a great way to get your name out to customers. People search for Notary services online more than any other way, so it’s essential to make sure they find you. Online reviews are one of the most important criteria customers use when choosing a business, and the more positive reviews you receive, the more likely you are to show up first in online searches.
5. Always follow up with your customers.
Make sure to send a message or card to thank customers and let them know you appreciate their business. Don’t be afraid to ask for feedback or suggestions on how to improve your services. Remember to send cards at the holidays. Showing you care about your customers will help ensure they come back to you with more Notary assignments.
David Thun is the Assistant Managing Editor with the National Notary Association.
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Additional Resources:
4 steps to starting a successful Notary business (Infographic)