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Branding Your Notary Business With The Right Name

Branding

Updated 6-19-18. If you have your own Notary business — or want to start one —  a memorable professional name makes it easier for potential customers to find and remember you.

We asked small business experts and members of the NNA community to offer tips on choosing a name that is just right for your small business.     

Grant Your Business The Credibility It Deserves
 

Consider this: Your business name is going to be used in a lot of places, from your business cards and website to your email address and possible street marquee. If your personal name is challenging to spell or pronounce, it could actually hinder you from getting calls.

“My advice to new Notaries would be never to use only your name,” says Texas Notary Tonie L. Boaman, owner of Dash Notary. “Think outside of the box and have pride in your new business name.”

Consider using a name that indicates your service area, which has worked for California Notary Karen S. Flores. “My business West Coast Notary Pro has defined and branded me as a Notary professional,” says Flores. 

Dave Holland, who launched his small business, CalCoastNotary, shortly after receiving his Notary commission, agrees.  

“Name recognition is important in any business,” says Holland. “It lends comfort to people to do business with an actual company vs. ‘Bob down the street.’  It’s important for people to be comfortable with who they do business with, especially in our industry where everything we touch is important to someone.”

Focus On Your Strengths
 

You can use your business name to emphasize a strength or competitive edge that you offer, such as availability, speed, convenience, confidentiality, or catering to niche markets, such as legal firms, health care facilities, prisons, or financial institutions.

California Notary Laura Biewer, owner of At Your Service Mobile Notary, focuses on quality customer service, while Kisha Smith focused on availability and location when choosing her business name, AfterHoursVA. Reliability is a primary focus for David Harper, owner of A Dependable Notary. Maria Torres-Lopez’ Notary @ Your Door brand emphasizes convenient service that comes to you. 

Herbert Willis, owner of Sunshine Signing Connection, went with warm and inviting branding, also creating a sun-shaped company logo and brightly colored website imagery.

Make It Unique — But Not Too Unique
 

The key to creative naming is to be original without being too strange or obscure. “Avoid using a name that is used by another company,” warns Forbes contributor Marianne Bickle. “A name that is even similar to another company can cause legal difficulties.”

Google names you’re considering to ensure your stroke of genius hasn’t already been used, and “test-drive” unusual names with friends or family.

“If a company name is too complex and puzzling, it will remain a mystery to your customers,” says Entrepreneur magazine contributor and business naming expert Phil Davis.  

Final Words Of Advice On Business Names
 

If you do end up using a business name other than your own name, you need to file a “Doing Business As” name, or DBA (also referred to as a Fictitious Business Name or Assumed Business Name), generally at your county clerk office or with your state government.

Consult your state laws for DBA renewal information. You might also apply for an Employer Identification Number (EIN) to use in place of your personal Social Security number.

Kelle Clarke is a Contributing Editor with the National Notary Association.

6 Comments

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Dennis Fabbri

04 Dec 2014

please help me choose a name for my notary business or where to go for ideas, thank you

Linda

13 Dec 2014

if starting a business, does each employee need to take the test with NNA

National Notary Association

15 Dec 2014

Hello Linda, We offer certfication and training that can help you in certain fields, such as working as a Notary Signing Agent, but it's not mandatory for starting a business. If you'd like more information about our programs, please visit our home page at NationalNotary.org.

Rachael McIntyre

22 Aug 2015

Id like to be put in touch with the author Kelle Clarke. I really like her work and would love to discuss being a guest blogger or providing information about my notary business, etc. Also there is a broken link that isn't working anymore on this blog. Is there a way to contact her? I do not see any contact information for her on the hyperlink for her name Thank you.

National Notary Association

24 Aug 2015

Hello. We're glad you enjoy Kelle's writing. If you'd like to send her a message you can do so through publications@nationalnotary.org.

Becky Sebreros

11 Mar 2019

Is there a place that can help find a name for your business?

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