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Notary Bulletin

5 Tips To Help You Advertise Your Notary Services

MarketingIdeas

Updated 7-2-18. Getting your Notary commission can be a great way to start your own business. But advertising and finding your first customers can be a challenge when you're first starting out.

These tips from expert Notary entrepreneurs can help you build your brand, grow your business, and achieve new levels of success.

1. You Are Your Brand — Market Yourself Accordingly

You are a business; it’s time to think like one. Start by creating a business name. New York Notary Patricia Warmack used "PitaP Productions," based on a childhood nickname.

California Notary Laura Biewer, owner of At Your Service Mobile Notary, recommends inventing a branding tagline separating yourself from your competitors, such as "Available 24/7, 365" or "We Come To You."

Whatever your specialty is, use it in your email tagline, customized letterhead, business website, social media platforms, customized brochures, business cards and signage.

Make sure to list all the things you do, Warmack says. In addition to standard Notary services, Warmack provides field inspections, DNA specimen collection services, exam proctoring, I-9 form completion, virtual assistance support, and is ordained to perform weddings — all of which she advertises on her business website, along with a map of her service coverage. If you are bilingual or proficient in sign language — both of which are specialized skills often in demand — list those as well.

2. Pay Attention To Your Community

Sometimes the smallest things can get you noticed. Biewer drives through town in a car emblazoned with her company logo, which results in almost daily calls for new business.

California Notary and small business owner Tyrina Quinn attends networking events through her chamber of commerce and offers special discounts to locals and military personnel.

Biewer suggests joining professional organizations often in need of Notaries, or meeting with business owners, such as law offices, title and mortgage companies, banks and credit unions, property management companies or bail bond companies.

Make sure to have plenty of business cards to hand out to everyone.

3. Give Them Something To Remember You By

While needing a Notary isn't a daily occurrence in many people’s lives, when the time comes, you want to be first in mind.

Virginia Notary John Kenneth Cole recommends adding a bit of visual flair to your business cards. To encourage repeat business, Cole uses his business card as a "loyalty card," placing a stamp on the back at each notarization and offering every fifth notarization for free.

Daniel Lewis, owner of Lewis Notary Services in Carmel, Indiana, hands out customized pens with his business name, website and phone number.

"I give them away to everyone I can each day," says Lewis. "Just this week, I received assignments from an interior decorator, a post office worker, and a librarian. They all had pens I had given them, in some cases, years earlier."

4. Use Social Media To Offer Value And Substance

Don't bombard your "likers" or "followers" with vague advertisements of your service — it’s a surefire way to get blocked or "de-friended." Lewis suggests using social media platforms to offer value to your existing and potential clients and to create dialogues.

Facebook, Twitter and LinkedIn can — and should — be used to help promote business, target new clients, and create innovative ways to interact with customers. Post industry-related articles, ask questions and request feedback. But don’t stop there.

"Check to see what your potential customers are posting," says Lewis. "This helps you get a feel for your clients' perspective and offer you an advantage in making initial contact with that person." Then you can engage them in ways that address their circumstances.

5. Tracking Is As Important As Finding New Business

When it comes to investing time and money in advertising, you want to make sure you know what’s working. So go ahead and ask your clients where they heard about you, says Biewer.

Was it word of mouth? A logo pen borrowed from a colleague? A Google search? Once you know, you can adjust your business plan and advertising accordingly.

One Final Note On Notary Advertising:

Know Your State Laws: Many states have laws governing exactly how Notaries can — and cannot — advertise their services, such as prohibiting the use of the Spanish term "notario," which implies a role with more legal power than that of a U.S. Notary Public.

Kelle Clarke is a Contributing Editor with the National Notary Association.

 

39 Comments

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Shirley Fowler

25 Aug 2014

I believe NNA is the best supportive group for us Notaries!

Debra Walker

25 Aug 2014

NNA is an awesome group. They walked me through the entire process in becoming a Notary. Keep up the good work. It really helps to be informed on the latest news that Notaries' like myself need to know. Thanks for everything!!!

Liz Norris

08 Sep 2014

I signed up for the Cert. Agent Class last week and I made a mistake with my email...NNA. Andre S. David was amazing...he went out of his way to make sure that I was taking care of.

William C. Montague

20 Aug 2015

Your comments are great. In a funral setting, I give my card to all customers

Jay Schankman

02 Oct 2015

Great tips! Thank you.

Marilyn Remley

05 Jan 2016

Thank you for all the info.

Sonita Leak

16 May 2016

Bravo .... SHARED!

Ardith Buchanan

22 Jul 2016

I am new to the notary business and so far I have so many questions and and ideas I want to implement i'm not sure if I can ever ties in Texas rc79Tp

Jerry Lucas

11 Aug 2016

I have seen notaries violate federal, state and local laws, FTC rules, and website terms of use on advertising, soliciting, misunderstanding free speech vs commercial speech, spamming on notary forums, making false claims, using the state seal, failing to disclose affiliate commissions, overcharging notary fees, and advertising legal services and document preparation. In Colorado, the maximum notary fee is $5. In recent research, I saw that the State of Colorado Archives charges a $10 notary fee, posted on their website fee schedule.

Hugo Valladares

26 Aug 2016

I just started my own mobile Notary business. These tips appear to be very helpful. Thanks.

amelia

18 Mar 2017

Go on blog.com

Mona Wilder

11 Apr 2017

I love this very hepful information. These are great ideas. Thank you for writing this for us new notaries.

willine whitley

20 Sep 2017

I have found the information very helpful.

Maria Olivia Martinez

12 Nov 2017

Always so helpful, thank you!

Maria Ferrell

01 Feb 2018

I like this article, written in very good. I am interested in your services. Can you please share some more details with us? I am looking forward for more information. Thank you for sharing very good information. Public Mobile Notary Louisiana

Maria Ferrell

04 Feb 2018

Great tips! Advertising and the way of advertising both of these thing affect the business is very important for progress. Thanks for sharing these tips. Keep sharing more posts like this! Public Mobile Notary Louisiana

Ana B Uribe

12 Nov 2018

NNA is great , thanks for your tips . I am looking for a mentor as a NSA in AZ state. Thanks..

Amber

18 Mar 2019

This might seem like a dumb question, but after you get your notary how do you know if your state requires a business license? Iowa stopped making people get a bond, but I can't find anything on this which makes me a bit reluctant to advertise,

National Notary Association

20 Mar 2019

Hello. Business license requirements can vary depending on the city, county and state you are located in. You may wish to contact the agency that issues business licenses in your area to ask if you are required to obtain one.

Rick

24 Oct 2019

I am just starting a mobile Notary business. Can I call it, "Bilingual Mobile Notary Service"?

National Notary Association

25 Oct 2019

Hello Rick. To help us answer your question can you please tell us what state you are commissioned in?

Brenda Martin

28 Oct 2019

Is there an acronym that can be used at the end of your name on business cards and letters that indicates you are a Notary?

Harriette Graham

25 Nov 2019

Can i place cards at any business if they let me? Don't want to create a conflict of interest.

National Notary Association

25 Nov 2019

Hello. It is not a conflict of interest to offer your business card to prospective customers. For more information on Notary conflicts of interest, please see this article: https://www.nationalnotary.org/notary-bulletin/blog/2015/03/beyond-basics-disqualifying-interest

Sandy Fisher

02 Sep 2020

What type and brand of printer is best to purchase when just getting started in notary signings?

National Notary Association

03 Sep 2020

Hello. Please see this article for more information on printers: https://www.nationalnotary.org/notary-bulletin/blog/2014/12/the-top-4-qualities-notary-signing-agents-look-for-when-buying-a-printer

Kimberlyn Lee

24 Nov 2020

What s the correct verbiage for my business cards - Florida Notary. Thanks

National Notary Association

04 Dec 2020

Hello. A notary public who is not an attorney who advertises the services of a notary public in a language other than English, whether by radio, television, signs, pamphlets, newspapers, or other written communication, with the exception of a single desk plaque, shall post or otherwise include with the advertisement a notice in English and in the language used for the advertisement. The notice shall be of a conspicuous size, if in writing, and shall state: ‘I AM NOT AN ATTORNEY LICENSED TO PRACTICE LAW IN THE STATE OF FLORIDA, AND I MAY NOT GIVE LEGAL ADVICE OR ACCEPT FEES FOR LEGAL ADVICE.’ If the advertisement is by radio or television, the statement may be modified but must include substantially the same message” (FS 117.05[10]). Also, “Literal translation of the phrase “Notary Public” into a language other than English is prohibited in an advertisement for notarial services” (FS 117.05[11]).

Grace

21 Dec 2020

Very good information!!

marzettestrawter@yahoo.com

09 Mar 2021

Does Texas Notary need a Business License? Also does Texas Notary use electronic signing?

National Notary Association

10 Mar 2021

Hello. Please see this article for more information on Notary business licenses: https://www.nationalnotary.org/notary-bulletin/blog/2021/02/should-notaries-get-business-licenses-it-depends

Naketa Davis

03 May 2021

How do I get a notary agency started? I'm in Oklahoma.

National Notary Association

05 May 2021

Hello. You may find the information in this article helpful for getting started: https://www.nationalnotary.org/notary-bulletin/blog/2018/08/building-a-successful-notary-business

Mila Yakimova

02 Jun 2021

The notaries are not allowed to advertise "Available 24/7, 365" That lady in California might be in a trouble for that.

Statia

10 Jun 2021

I’m honored to be associated with a great organization. NNA provides guidance to becoming a professional and efficient Notary.

Carol Malone

13 Jun 2021

I am awaiting my approval from our Secretary of State and will be starting my own mobile notary service. I live in an area that is surrounded by Indian Reservations. Also 3 states, Arizona, California and Nevada are all within a short distance from one another. Do you know if there is anything additional required to perform notary services on Indian Reservation as the are their own sovereign nations?

National Notary Association

17 Jun 2021

Hello. To help us answer your question, can you please tell us which of the 3 states you mentioned (AZ, CA or NV) you are commissioned as a Notary in?

Wandra Hill

14 Jun 2021

I just started as a Notary Public in Alabama and don't really know how to start to get my business out there. Where do I start?

National Notary Association

15 Jun 2021

Hello. You can find articles with helpful tips on starting and marketing a Notary business here: https://www.nationalnotary.org/notary-bulletin/blog/building-your-business

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