Promoting your Notary services effectively online requires a comprehensive approach that encompasses a wide range of Internet venues and activities. Creating a consistent tone and appearance for your online presence can increase your brand recognition in the public marketplace and can help you present a polished and professional image for current and prospective clients. By establishing a cohesive online presence for your Notary services, you can increase your customer base and your income level to a significant degree. Here are four basic guidelines for creating an effective and appealing online presence for yourself and your Notary services. Fun with the fundamentals Your company logo and color schemes are the basis for your future branding efforts and should reflect your own personal style as well as a clean, professional image for your company. In some cases, you can design your logo yourself; those with less artistic talent, however, may want to enlist the help of a professional graphics designer to achieve the most attractive results. Be sure to ask for a digital copy of the finished product; you can upload this file for use on all your web pages and social media sites. Creating your website The first step in establishing yourself online is to create your website. Integrating your logo and your chosen color scheme into these Internet venues can provide added brand recognition. A number of online sites provide easy, step-by-step templates and instructions for creating and designing your own website; alternatively, you can hire a professional to ensure that your site provides the functionality and professional appearance necessary to boost your sales and increase your visibility in the consumer and business marketplaces. Establishing your credentials Once your website is in place, it is time to work on your public image. Writing and publishing informative articles about your line of work can help to establish you as an authoritative source for consumers interested in the Notary field. A number of websites allow users to publish their articles online at no cost. For even more Internet exposure, consider submitting a few guest blogs to legal and Notary sites around the web. These guest appearances can make you a major star in the online community. Building connections with social networking Social media sites like Facebook and Twitter offer exceptional access to potential clients and can provide you with convenient venues to announce your activities and promote your services to the public. Twitter is best reserved for short bursts of information due to the limited length of communications on this social network; Facebook posts, by contrast, can be longer and may incorporate images and graphic designs to reinforce your points and promote your services in these online communities. Maintaining these sites regularly and providing fresh content for your followers and friends can ensure that you retain and expand your audience in the world of social networking. These four strategies can help you jump-start your online marketing campaigns and provide you with added visibility and name recognition. Your online reputation can reinforce your credibility and add to your success as a Notary in the competitive marketplace. Moses Keshishian is the Social Media Specialist with the National Notary Association.