Years ago, starting a Notary business using social media meant developing a profile and placing it on a website like SigningAgent.com, then waiting for the phone to ring. Nowadays, it almost seems like you must utilize social media like a ninja to get the exact business you want.

Believe it or not, it is easier than ever to develop your “ninja skills.”

After researching the definition of the word "ninja" and scraping away some of the more colorful definitions, the word simply means "a person who excels in a particular skill or activity."

If you are going to be successful in today's Notary business world, you have to learn to adapt to the needs of your businesses. This means developing your craft into ninja status on social media platforms.

As Sean Gardner, author of "The Road to Social Media Success," said, “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.”

Social Media Platforms For Your Notary Business
 

Let's take a look at some of these social media tools that successful Notaries use for their business.

LinkedIn — LinkedIn is used by business professionals. It focuses on business to business networking. There are also opportunities to join specialized groups to enhance your experience. In addition, LinkedIn helps establish you and your business as industry experts.”

Facebook — Facebook can be used for your personal relationships and for your business. It focuses on sharing relevant content. It also helps you engage with your friends, family, and business associates. This is a great way to develop business relationships with your potential clients.”

Twitter — Twitter also focuses on your personal life as well as your business. It allows you to give and receive focused, short, and powerful bursts of information. It has proven to be a great tool for helping Notaries get noticed online.

Yelp — This is fast becoming one of the Notary professional's best tools for attracting mobile Notary business. Having a Yelp profile allows potential customers seeking mobile Notary services to view how other people in your area rate your service.  Yelp focuses on reviews by clients who use your business. People who use Yelp search for everything from mobile Notaries to contract closers.

YouTube — Here's another little gold mine for mobile Notaries. YouTube is a website designed for sharing videos. Notaries can make a little commercial about their business, illustrating exactly what they can do, and how they can make lives better for potential customers.

Check out the NNA’s online communities for some other great ideas to build your social media presence using different platforms.

Making Your Online Strategy More Efficient

As you develop your own social media strategy, you may find these additional tools to be helpful in establishing and engaging an online audience for your Notary business.

MailChimp — This is an online email marketing solution to help you manage your contacts and emails.  It also allows you to track your results.

SurveyMonkey — This is the world's most popular online survey software. It makes it easy to create polls and survey questionnaires for learning about anything from customer satisfaction to how you can improve your business model.

Craigslist — This is a classified advertisement website with sections devoted to jobs, housing, personals, for sale, services, community, gigs, resumes, and discussion forums. This is a great website to help mobile Notaries grow their businesses because Craigslist users are looking to do some type of transaction. And as we all know, a Notary makes all transactions better and more reliable.

Hootsuite — Hootsuite helps you organize and schedule messages for most social media accounts including Facebook, LinkedIn, and Twitter.

Using basic social media tools like LinkedIn, Facebook, Twitter, and oh yes, SigningAgent.com, will help secure your Notary business success.  What other sites would you use to develop your ninja skills?

Daniel Lewis of Carmel, Indiana, is the founder of Lewis Notary Services Inc., a nationwide mobile service. He also teaches Notary best practices and is a former NNA Notary of The Year.

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