August 2014 Table of Contents

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August 2014

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Revolutionize Your Marketing Strategy

Michael Lewis
NNA 2014 was all about finding ways to prosper in a tough economy, and keynote speaker Marcus Sheridan shared how he used content marketing to save his company from the brink of disaster — and generate millions in sales. Those methods can help Notaries “be the first one called for a signing.”

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2014 Notary of the Year: David Shean

David Thun
Whether it”s fighting for Notaries in the escrow industry or providing expert testimony in major court cases, David Shean of Pasadena, California, has been a tireless voice for Notaries in the real estate industry. He has been just as dedicated in his support for cancer research. And he shows no signs of slowing down.

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What Happened to Refis and Will They Come Back

Lew Sichelman
There was a time not too long ago when the mortgage refinancing market was booming. Lenders were writing trillions of dollars on loans. But those days are gone. Nationally syndicated housing columnist Lew Sichelman explains what happened and how the mortgage industry is responding.

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Creating a Powerful Social Presence for Your Notary Business

Caitlin Dodds
Marketing your Notary business through social media has a lot of advantages: Besides being free and easy to set up, it provides exposure for your brand and leads that turn into sales. The National Notary offers some tips and guidance for getting the most out of your social media marketing strategy.

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Departments	Page
Deborah M. Thaw	6
Your World	7
Association News	9
Beyond The Basics	23
Hotline	24
Your Community	26